Why value-driven Muslims are losing patience with ‘Halal’ dating Apps

Written By Aicha Z

It’s not that Muslims today aren’t trying.

We sign up. We upload our best photos. We try to strike that balance between honest and mysterious. And we give it a shot…maybe even several shots! But for Muslims who lead with values, those who take love, life, and legacy seriously. most “halal dating apps” feel like the wrong space.

Not because they’re “bad” or un-Islamic. But because they’re not built for real impact.

Halal-labeled, but not values-led

Popular Muslim apps do a great job of branding themselves as Muslim-friendly alternatives to Tinder. But behind the UI and filters, the goal is the same: maximise volume, not value.

And that’s where it breaks.

Many of these apps prioritise sign-ups over substance, engagement loops over aligned matches and volume over meaningful connection. That disconnect becomes painfully clear, fast.

The User Experience (Unfiltered)

For Muslim women:

“I was getting 30+ messages a day. Not one person referenced my bio. It was all ‘salaam beautiful.’ I didn’t feel seen, just scanned.” (Reddit user on BuzzArab)

For Muslim men:

“I kept running into women who seemed more interested in lifestyle than shared values. One person unmatched me after asking what car I drove.” (Source: MuslimMarriage)

High-value users those with successful careers, global perspectives, and strong moral frameworks, often feel like outsiders on these platforms. They’re too intentional for the swiping culture, too private for the exposure, and too values-driven for shallow small talk.

And it shows in the numbers:

  • 75% of new users are likely to abandon Muslim dating apps within 24 hours

  • Day 7 retention? Just 10.7%…

Intentional Muslims Deserve Better

We’re not talking about “practicing” in a rigid sense here. We’re talking about Muslims who care deeply about how they show up in relationships.

Those who want conversations, not games - mutual growth, not power plays - privacy and maturity, not performance.

That’s Why We Built Nury

Nury isn’t just another dating app with a Muslim twist. We’re building a private matchmaking experience for Muslims who lead with values.

That means:

  • Vetted matches based on aligned worldviews and lifestyles

  • Privacy-first design

  • No dopamine traps. Just curated introductions that respect your time and story

If you’ve tried the apps and left feeling disheartened, you’re not alone. And you’re not asking for too much. You’re just looking for something real.

Start your values-first matchmaking journey with Nury. Join the Club.

Aicha Z